I still don't understand why the review copies of John C. Houser's Valentine Shower and Bru Baker's Campfire Confessions were sent after the fact. Once upon a time, I was a PR person for a small publisher. I remember having trouble convincing editors why it was important to get galleys out to review outlets in a timely manner. Any publicity at any time was okay with them, but not for me.
And something like Valentine's Day novellas being reviewed before Valentine's Day seems like a no-brainer to me. Obviously not to Dreamspinner, the publisher of these two stories.
The overall concept of a Valentine's Day rainbow, with covers in the colors of the rainbow--in this case green for Baker's title and blue for Houser's--is a clever one. Perhaps Dreamspinner has enough paying members that it doesn't need outside sales, in which case promoting these stories to reviewers isn't necessary.
But I've yet to see a publisher that turns away sales, as this one did, by not sending review copies in enough time for reviewers to recommend the books as perfect add-on Valentine's Day gifts.